10 GREAT LESSONS WE CAN LEARN FROM BACKLINKO Backlinko was Dean’s first successful venture and it’s not an exaggeration to say that the brand has radically changed the SEO industry. What can other entrepreneurs learn from its success? Here are 10 great lessons that both newbies and seasoned digital marketers can learn from him: 1. BE WILLING TO BURN MONEY UP FRONT Dean eventually had to realize that failure was an essential stage on the path to entrepreneurial success. He invested a lot of money on his SEO initiatives and found that he was losing everything that he put into it. Unfortunately, failures as an entrepreneur are usually costly, which can be a problem if you don’t have a stable stream of income. 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