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Today, the use of social media has slowly but surely invaded every aspect of our lives, to a point where we wonder how we managed without it. Social media provides marketers with a lot of data these days, which help them segment, interact, and target customers. With the increase in the amount of data, the business use of social media has increased multiple folds. However, to arrive at a quantifiable, reliable, and justifiable, conclusion it is very important to capture this data to further analyze and visualize it. This is where BI reporting tool comes to our rescue. It helps in analyzing massive amount of data and provides important insights into patterns that indicate the behavior of the customers. The use of business intelligence for marketing helps marketers to gain in-depth insights into a client’s desires and attitude. This insight can then be used by the company to design better marketing campaigns, target the right audience, and generate the best results. Read the complete article here - https://splashbi.com/business-intelligence-for-marketing/ |