For that reason, to show up in Google, three things need to be true:
Google knows that your website exists and can find and access all your important pages.
You have a page that’s a relevant result for the keyword you want to show up for.
You’ve demonstrated to Google that your page is worthy of ranking for your target search query—more so than any other page from another website.
Most of the issues we tackle below relate to one of these three things.
